Strategy is crucial in the dynamic realm of digital marketing. Because of this, companies are increasingly using independent digital marketing strategists, experts who create and manage online marketing plans based on corporate objectives. However, what is the actual work of a freelance digital marketing strategist?
Let’s examine their daily duties, the services they provide, and the vital equipment they use.
Day-to-Day Responsibilities
A freelance digital marketing strategist manages several clients and initiatives concurrently while playing a strategic and tactical role. These are their main everyday responsibilities:
Communicating with clients: Conducting check-ins or discovery calls to learn about objectives, give updates, and modify tactics.
Research & Planning: To create successful strategies, market research, competitor analysis, and audience profiling are carried out.
Channel Selection: Selecting which channels—SEO, paid advertisements, social media, email marketing, etc.—to focus client efforts on.
A freelance digital marketing strategist manages several clients and initiatives concurrently while playing a strategic and tactical role. These are their main everyday responsibilities:
Communicating with clients: Conducting check-ins or discovery calls to learn about objectives, give updates, and modify tactics.
Research & Planning: To create successful strategies, market research, competitor analysis, and audience profiling are carried out.
Channel Selection: Selecting which channels—SEO, paid advertisements, social media, email marketing, etc.—to focus client efforts on.
Common Services Offered
Depending on the demands of each customer, the majority of independent digital marketing strategists provide a combination of the following services:
✅ Technical optimization and website audits for Search Engine Optimization (SEO)
Researching keywords and mapping content
Both off-page and on-page SEO tactics
Local SEO and link building
✅ Pay Per Click (PPC) advertising management for Google Ads and Bing Ads
Targeting keywords and writing ad copy
Optimization, split testing, and campaign setup
Conversion tracking and retargeting
✅ Content Promotion
Development of a content strategy
Planning an editorial calendar
Researching blog topics and optimizing for search engines
Distribution tactics (email, outreach, social media)
✅ Email marketing: creating a lead magnet and funnel
Workflows that are automated
Campaign analysis and list segmentation
The Strategy for Social Media
Strategy planning and channel audits
Posting schedules and content structures
Strategies for paid social ads
Strategies for community or influencer involvement
To assist internal teams in improving direction, some strategists also provide performance audits, one-time strategy sessions, or continuous consulting.
Tools They Use
Freelance strategists employ a variety of strategies to expedite processes and produce outcomes. These are the most typical ones:https://www.linkedin.com/uas/login-submit
Tools by Category
Ahrefs, SEMrush, Ubersuggest, Screaming, and SEO & Research Frog Reporting & Analysis Content & Writing for Google Analytics 4, Looker Studio, and Search Console Grammarly, Hemingway Email, Surfer SEO, and Automation ConvertKit, ActiveCampaign, Mailchimp, Project Management Concept, Metricool, Hootsuite, Asana Social Media Buffer, and Trello
In addition to helping strategists work more productively, these solutions give clients scalable marketing systems and data-driven insights.
Final Thoughts
A freelance digital marketing strategist does a variety of tasks, including planning, analyzing, and communicating. They develop the blueprint that propels online growth, thus their function extends beyond implementation.